QR Codes come to us from Japan where they are very common. QR is short for Quick Response (they can be read quickly by scanning it with a smart phone). They are used to take a piece of information from a magazine advertisement, a billboard, a web page, business cards, or even someone's tee shirt and put it into your cell phone. Once you scan it with your cell phone, you can link to a website, it may give you details about that business, or details about the person wearing the t-shirt, show you a URL which you can click to see a trailer for a movie, or it may give you a coupon which you can use in a local outlet and lots more…
As with QR Codes, Microsoft tags are meant to provide digital links between traditional printed media and digital content. To that end, Microsoft tag supports four basic content types: URLs, free text, vCards and a dialer.
URL: You can encode any URL, except those blacklisted by Microsoft.
Free text: Can encode up to 1000 characters. Password protection is optional.
vCard: You can upload contact info, or specify the detail by typing the information into a form. A password is optional.
Dialer: You can auto-dial a phone number. Password is optional.
With these four options, you can provide your customers with access to coupons, offers, online photos, video or contact information by displaying Microsoft tags on printed materials (posters and brochures) or clothing. They can also be used in digital displays such as TVs and PCs and lots more… They are also more customizable than QR Codes
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